Winter has melted away and spring has about sprung! So while you’re in the midst of spring cleaning, consult your culinary resources to create new and inspiring dishes to help bring in the warm weather! Spring is associated with anything and everything fresh - here are the top 5 trends to keep track of as you begin cultivating your spring menu.

1. It’s the “on” season for fruits and veggies 

Say hello to fresh produce! During the winter, fresh produce isn’t as readily available, but as the ground dethaws and new soil is tilled, spring is the perfect time to start shopping for fresh grown produce. Lean into the season, and incorporate produce into your menu, such as strawberries, kiwi, pineapple, or the all reliable lemon. Help travelers transition from the cold of winter to the warmth of spring.

2. Refresh! Refresh! Refresh!

Spring is the time of refreshment: spring cleaning, updating your seasonal menu, and organizing the walk-in. Trade your restaurant's hot chocolate for a nice cool glass of lemonade - travelers spending time in the warm sun will thank you.

3. Spring Inspired Beverages:

Speaking of lemonade... spring is the perfect time to bring out new drinks! Think mocktails, iced teas, or anything citrus! Citrus and spring will always go together!

4. Go Green:

Spring is the perfect time to whip out the salad bowl, spruce up your meal with a side of zesty kale salad, lemon arugula, or a traditional caesar salad.

5. Time for Dessert:

Different weather calls for different desserts. Whip out some fresh strawberries to make a refreshing strawberry shortcake, or a fluffy lemon meringue!

Taking advantage of the new season will provide new opportunities to wow your customers, and bring some much needed refreshment not only in their food, but into their lives! Spring has sprung, so let’s take advantage of all it has to offer!

‍

Introducing seasonal changes to your menu is just the first step. Success comes from how well you present and market those offerings.

If you don’t know where to start or don’t have the resources for marketing, we’ve got you covered!

Our free marketing guide covers all of the ins and outs of modern digital marketing for hospitality businesses. This way, you can learn how to market your business effectively without hiring expensive consultants.

The guide covers how to...

  • Set up your social profiles on the right platforms
  • Post compelling content on social media
  • Generate brand awareness and draw in customers from online
  • Create a basic email campaign
  • Take good photos and videos
  • And much more!

Follow this link to claim the guide for yourself!

‍

Written by Abby Stephens.

Edited by Avery Colyer.

‍